Pendampingan Peningkatan Strategi Pemasaran dan Penyusunan Laporan Keuangan Sederhana pada UMKM Ratoe Jaya di Lamongan

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the economy; however, many business actors still face challenges in marketing and financial management. UMKM RJ “Ratoe Jaya” in Lamongan Regency is a traditional health drink business with potential for growth but still faces limitations in utilizing digital marketing, systematic financial record-keeping, and complete business legality.This community service activity aims to enhance digital marketing strategies and the ability to prepare simple financial reports for UMKM RJ “Ratoe Jaya.” The method used is direct mentoring with an Interprofessional Education (IPE) approach, involving management and accounting fields. The activities include mentoring in digital marketing through Instagram and TikTok, training in financial recording using Google Spreadsheet, calculation of the Cost of Goods Manufactured (COGM), and guidance in obtaining a Business Identification Number (NIB). The results of the activity show an increase in the partner’s understanding of digital marketing, more organized financial records separated from personal finances, and fulfillment of business legality through the issuance of an NIB. This mentoring is expected to support the sustainability and competitiveness of the MSME