ANALISISIS KESADARAN DAN LOYALITAS MEREK KOSMETIK HERBORIST
Abstrak
Referensi
Aaker, D. (1991). Managing Brand Equity. New York: Free Press.
Aaker, D. (1996). Measuring brand equity across products and markets. California Managing Reviews, 38(3).
Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. New York, NY: Free Press.
Anselmsson, J., Johansson, U., & Persson, N. (2007). Understanding Price Premium for Grocery products: A conceptual model of customer-based brand equity.
Ekonomi dan Bisnis. (2017, April 25). Tribun Bisnis. Retrieved from http://surabaya.tribunnews.com/2017/04/25/industri-kosmetik-pilih-garap-pasar-lokal-daripada-ekspansi-ke-luar-negeri
Euromonitor International. (2017). http://www.euromonitor.com. Retrieved from http://www.euromonitor.com/ beauty-and-personal-care-in indonesia/ report
Handayani, M. S. (2016, Juli 07). Retrieved from Tirto.id: https://tirto.id/kala-kosmetik-halal-jadi-jawara-pasar-brvB
Homburg, C., Klarmann, M., & Schmitt, J. (2010). Brand awareness in business markets: When is it related to firm performance? Intern. J. of Research in Marketing, 27, 201-212.
Indonesia-Investment. (2017, September 09). https://www.indonesia-investments.com/id/news/todays-headlines/cosmetics-indonesia-rising-demand-for-beauty-personal-care-products/item8181.
Jitu News. (2015, September 25). Retrieved from http://www.jitunews.com/read/22090/awas-ini-risiko-yang-mengancam-bila-sering-gonta-ganti-kosmetik
KataData: News & Research. (2016, November 17). Konsumen Indonesia Lebih Suka Merek Kosmetik Global. Retrieved from https://databoks.katadata.co.id/datapublish/2016/11/17/konsumen-indonesia-lebih-suka-merek-kosmetik-global
Keller, K. L. (2002). Strategic brand management: Building, measuring and managing brand equity (2nd ed.). Upper Saddle River, NJ: Pearson Education.
Keller, K. L. (2002). Strategic brand management: Building, measuring and managing brand equity (2nd ed.). Upper Saddle River, NJ: Pearson Education.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740-759.
Kimpakorn, N., & Tocquer, G. (2010). Service brand equity and employee brand commitment. Journal of Services Marketing, 24(5), 378-388.
Kotler, P., & Pfoertsch, W. (2010). Ingredient branding: Making the invisible visible. London: Springer Heidelberg Dordrecht.
Kotler, P., Amstrong, G., Sander, J., & Wong, V. (2005). Principle of marketing (4th ed.). European Edition: Prentice Hall.
Kurtz, D. L. (2008). Contemporary marketing (13rd ed.). South-Western: Cengage Learning.
Lemon, K. N., Rust, R. T., & Zeithaml, V. A. (2001). What Drives Customer Equity? Marketing Management, 20-25.
Manufacturindo. (2016, Juni 06). Retrieved from https://manufakturindo.com/news/detail/apa-kabar-industri-kosmetik-indonesia-1.html
MARS. (2015). http://www.marsindonesia.com. Retrieved from http://www.marsindonesia.com/products/business-reports/studi-pemasaran-produk-kosmetik-2015
Menteri Kesehatan RI. (2010). Permenkes RI. NO. 1176/ Menkes/ PER/ VIII /2010. Tentang. Notifikasi Kosmetika
Newman, W. L. (2007). Basic of social research: Qualitative and quantitative approach (2nd ed.). Boston: Pearson Education, Inc.
Osenton, T. (2002). Customer share marketing. New Jersey: Prentice Hall.
Rossiter, J. R. (2014). Branding’ explained: Defining and measuring brand awareness and brand attitude. Journal of Brand Management, 21, 533-540.