KEPUASAN MAHASISWA PENGGUNA YAHOO SEARCH ENGINE DI KOTA BANDUNG

Authors

  • Yupi Yuliawati

DOI:

https://doi.org/10.30999/ekubis.v3i2.1211

Abstract

This study aims to analyze the factors that influence student satisfaction using Yahoo Search Engines at State Universities in Bandung. The influencing factors include innovation, promotion, and electronic service quality. The sample collection method uses a simple random sampling technique. The sample in this study was 100 respondents through online and offline questionnaires with 22 statement items. The analytical method used was multiple linear regression analysis. The results showed that the innovation variable had a positive and significant effect on satisfaction. The promotion variable had a positive and significant effect on consumer satisfaction. The electronic service quality variable has a positive and significant effect on consumer satisfaction. While the variables of innovation, promotion and electronic service quality simultaneously have a positive and significant effect on consumer satisfaction

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Published

2021-06-11

How to Cite

Yuliawati, Y. (2021). KEPUASAN MAHASISWA PENGGUNA YAHOO SEARCH ENGINE DI KOTA BANDUNG. EKUBIS: Jurnal Ekonomi, Keuangan, & Bisnis, 3(2), 125–134. https://doi.org/10.30999/ekubis.v3i2.1211

Issue

Vol. 3 No. 2 (2018): Ekubis: Jurnal Ekonomi, Keuangan, & Bisnis (September)

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Articles

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