Promosi Perpustakaan Melalui Media Sosial sebagai Upaya Peningkatan Minat Kunjung Pemustaka
Keywords:
library promotion, patrons, social meida, visiting interestAbstract
This research was titled "Library Promotion Through Social Media as an Effort to Increase Visitor Interest at the MTs Al-Mukhtariyah Rajamandala Library." The purpose of this study was to explore the promotion strategies carried out by the library through social media platforms and to analyze their impact on increasing visitor interest. In the digital era, social media became an essential tool for libraries to reach a wider audience and engage with the community. The research used a descriptive qualitative method, which allowed the researcher to gain deeper insights into the interactions and communication between the library and its users. The findings showed that well-planned and effective promotion increased public awareness of the library's existence, services, and collections. However, there were challenges in implementing promotions, such as limited human resources and inadequate digital infrastructure. Therefore, it was recommended that library managers develop more innovative and collaborative promotion strategies and optimize technology to increase visitor interest. Thus, this study was expected to contribute to the development of more effective library promotion practices in an educational context.
References
Adilla, N., Zuhri, R. A., & Elvina, S. (2023). Implementasi penggunaan media sosial instragram dalam perpustakaan perguruan tinggi. Sci-Tech Journal, 2(2), 217-232. https://doi.org/10.56709/stj.v2i2.82
Basuki, Sulistyo. (1991). Pengantar Ilmu Perpustakaan. Jakarta: Gramedia Pustaka Utama
Ernawati, E. (2022). Strategi Pustakawan Sekolah dalam Mempromosikan Perpustakaan dengan Konsep P3FLU (Studi Kasus pada Perpustakaan Sekolah Sukma Bangsa Lhokseumawe). Jurnal Ilmu Perpustakaan dan Informasi Islam, 1(1), 61-66.
Hartono, M. P. S. (2016). Menuju Perpustakaan Modern dan Profesional. Yogyakarta: Ar-Ruzz Media.
Herpratiwi & Yohanes, E. P. (2020). Perpustakaan Sekolah Sebagai Pusat Sumber Belajar. Yogyakarta: Graha Ilmu.
Iskandar, I. (2023). Eksistensi Perpustakaan Di Era Pendemi Covid Dalam Meningkatkan Kunjungan Pemustaka Di Perpustakaan Daerah Kota Mataram. JIAP (Jurnal Ilmu Administrasi Publik), 11(1), 59-68. https://doi.org/10.31764/jiap.v11i1.14125
Islamy, M. A. N., & Laksmiwati, I. (2020). Pemanfaatan Media Sosial Sebagai Sarana Promosi Layanan Perpustakaan Institut Seni Indonesia Surakarta. Nusantara Journal of Information and Library Studies (N-JILS), 3(1), 75–87. https://doi.org/10.30999/n-jils.v3i1.804
Meilani, M., Syam, R. Z. A., & Nurrohmah, O. (2023). Penggunaan Media Sosial Instagram Sebagai Media Promosi Dinas Arsip Dan Perpustakaan Kota Bandung. Nusantara Journal of Information and Library Studies (N-JILS), 6(1), 102-120. https://doi.org/10.30999/n-jils.v6i1.3056
Muhammad, Y. D. (2022). HUBUNGAN KETERSEDIAAN BAHAN PUSTAKA DENGAN MINAT KUNJUNG MAHASISWA DI PERPUSTAKAAN UNIVERSITAS ISLAM MAKASSAR. Journal Papyrus: Sosial, Humaniora, Perpustakaan dan Informasi, 1(1), 1-16. https://doi.org/10.59638/jp.v1i1.3
Mumek, F., Golung, A. M., & Rogi, S. P. (2021). PERANAN PROMOSI PERPUSTAKAAN DALAM MENINGKATKAN MINAT KUNJUNG DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MANADO. ACTA DIURNA KOMUNIKASI, 3(2). Retrieved from https://ejournal.unsrat.ac.id/v3/index.php/actadiurnakomunikasi/article/view/33393
Rahmatullah, T., Syam, R. Z. A., Rahayu, A. S., Hidayat, D. T., & Syahalam, I. R. (2024). Strategi Promosi Perpustakaan Dalam Meningkatkan Minat Kunjung Pemustaka Di Perpustakaan Subaca Desa Sukapura. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 5(1), 973–981. https://doi.org/10.31949/jb.v5i1.6938
Sugiyono (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Suharso, P., & Pramesti, A. (2020). Promosi Perpustakaan Melalui Instagram: Studi di Perpustakaan Universitas Airlangga. Publication Library and Information Science, 3(2), 66-74. https://doi.org/10.24269/pls.v3i2.2074
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2026 Nusantara Journal of Information and Library Studies (N-JILS)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Nusantara Journal of Information and Library Studies journal and afiliasi as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Nusantara Journal of Information and Library Studies and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Nusantara Journal of Information and Library Studies journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [copyright transfer form]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Hafsah Nugraha (Editor-in-Chief)
Editorial Office of Nusantara Journal of Information and Library Studies (N-JILS)
Program Studi Ilmu Perpustakaan dan Informasi
Jl. Soekarno Hatta No. 530 Bandung
Email: [email protected]
