Analisis Pengaruh Keberadaan Produk (Availability) Dan Pemajangan Produk (Visibility) Terhadap Besaran Penjualan (Sales Volume)

Abstract

PT HMS as one of the Fast Moving Consumer Good (FMCG) distribution companies is a company that tries to distribute its products from the Factory (Factory) to the consumers' hands in a fresh condition, and the price is appropriate. This paper will examine how FMCG product distribution items at the outlet and the importance of outlets continue to maintain the availability of products in the store (Availability) and Product Display (Visibility) on the amount of sales (Sales Volume)