Model Pengembangan Pelukis Mandiri dengan Pengembangan Industri Kreatif

Authors

  • Fanni Husnul Hanifa

DOI:

https://doi.org/10.30999/jpkm.v3i1.39

Keywords:

marketing strategy, promoting, training

Abstract

In the industrial companies, the most important thingis theproduct sales marketing strategy both large and small companies. How consumers couldbuy products from the company if the marketing system still not running properly. IncludingThe Community Unit Activities should also have a product marketing strategy, so that the products which was  produced could be known and will attract the consumers. In this case we want to raise a quite famous The Community Unit Activities for it’s art specially in paintings from Desa Jelekong. Providing training in marketing strategy for paintings produced by an artists so it will be knownby the public, especially for fans or collector of paintings. Painter scan sell their paintings based on right marketing strategy. Besides promoting its painting, they can also developing other business opportunities. With training, we are hoping painters more independent, develop culture of entrepreneurship among the painters and improvement the quality of its product.

References

Maestro pelukis Indonesia.30 Nopember 2011 .Available at www.wikipedia.com. (verified 12 Mei 2013)

Ahmad, Subagyo 2010, Marketing In Business, edisi pertama, cetakan pertama, Penerbit : Mitra Wacana Media, Jakarta.

Hurriyati, Ratih. 2005. Bauran Pemasaran dan Loyalitas Konsumen. Penerbit CV. Alfabeta. Bandung

Jelekong, Sentra Industri Kreatif di Bandung. 21 Juni 2012.Available at Forum kompas.com(verified 12 Mei 2013)

Kaswan (2011), Pelatihan dan Pengembangan untuk Meningkatkan Kinerja SDM, Alphabeta Bandung

Kotler, Philip, 2004, Manajemen Pemasaran, Edisi Millenium, Penerbit PT. Prenhallinda. Jakarta.

Kotler, Philip, 2004, Manajemen Pemasaran, Edisi Millenium, Penerbit PT.Prenhallinda. Jakarta

Riduwan, Sunarto, 2009, Pengantar Statistika untuk Penelitian Pendidikan, Sosial, dan Bisnis, Penerbit Alfbeta. Bandung

Sekaran, Uma, (2006), Research Methods For Business, Salemba Empat.

Yusuf, Dahlan (2011), “Pengaruh pelatihan terhadap kinerja pelayanan front liner Bank BRI Syariah di Jakarta”.

Zeithaml, Valarie A. and Bitner. 2000. Service Marketing 2ndedition : Integrating Customer Focus. New York : Mc Graw Hill Inc

Published

2013-08-07

Issue

Section

Article

Citation Check