MEDIATISASI PERPUSTAKAAN PERGURUAN TINGGI DI YOGYAKARTA PADA INSTAGRAM DALAM PROMOSI KEPADA MASYARAKAT
DOI:
https://doi.org/10.30999/n-jils.v2i2.722Keywords:
Mediatisasi Perpustakaan perguruan tinggi, Instagram, Promosi perpustkaanAbstract
ABSTRAK
Media sosial merupakan sebuah alat untuk berkomunikasi. Pada kegiatannya media sosial dapat mengakibatkan proses mediatisasi. Mediatisasi di perpustakaan dimaksudkan untuk memahami peran media sosial Instagram dalam kegiatan promosi perpustakaan perguruan tinggi. Promosi melalui Instagram menjadi metode baru bagi perpustakaan perguruan tinggi untuk masyarakat atau pengguna perpustakaan. Perubahan bentuk promosi dari konvensional menjadi promosi melalui media digital yang berupa informasi dalam bentuk visual dan audio visual. Keberadaan Instagram mempengaruhi perilaku perpustakaan perguruan tinggi karena sudah termediasi oleh teknologi. Begitu pula ada perubahan bentuk promosi yang dilakukan oleh perpustakaan perguruan tinggi melalui Instagram.
ABSTRACT
Social media is a tool to communicate. In its activities social media mediation processes can be carried out. Mediation in the library to support the role of Instagram social media in college library promotion activities. Promotion through Instagram is becoming a new method for college libraries for the public or library users. Changing the form of promotion from conventional to promotion through digital media that contains information in the form of visual and audio visual. The existence of Instagram affects the library. Higher education because it has been mediated by technology. Similarly, there are changes in the form of promotion carried out by college libraries through Instagram.
References
Basuki, S. (1999). Pengantar Ilmu Perpustakaan. Jakarta: Gramedia Pustaka Utama.
Cambridge University Press. (2019). https://dictionary.cambridge.org/dictionary/english/library.
Couldry, N. (2013). Mediatization or mediation ? Alternative understandings of the emergent space of digital storytelling. https://doi.org/10.1177/1461444808089414
Fatmawati, E. (2016). Mediatisasi Perpustakaan dalam Konteks Perubahan Layanan Bercerita Melalui Budaya Visual. Media Pustakawan, 23(1), 47–53.
Fatmawati, E. (2017). Dampak media sosial terhadap perpustakaan. Libraria, 5(1), 1–28.
Hapsari, D. (2015). Strategi Promosi Perpustakaan melalui Media Sosial dalam Rangka Meningkatkan Budaya Baca Generasi Digital. In M. Rohmadi & T. Hardiningtyas (Eds.), Bunga Rampai Perpustakaan UNS. Surakarta: Perpustakaan Universitas Sebelas Maret.
Hjarvard, S. (2008). The Mediatization of Society A Theory of The Media as Agents of Social and Cultural Change. Nordicom REVIEW, 29(2), 105–134.
IGI Global. (2019). Digital Media. Retrieved from IGI Global Disseminator of Knowledge website: https://www.igi-global.com/dictionary/new-communication-technologies/7668
Instagram. (2019a). https://help.instagram.com/581066165581870.
Instagram. (2019b). https://www.instagram.com/about/us/.
International Organization for Standardization. (2013). ISO 2789, Specifies rules for the library and information services community on the collection and reporting of statistics.
John W, C. (2016). Research Design : Pendekatan Kualitatif, Kuantitatif, dan Mixed. Yogyakarta: Pustaka Pelajar.
Kaempf, S. (2013). The Mediatisation of War in A Transforming Global Media Landscape. Australian Journal of International Affairs, 67(5), 586–604.
McQuail, D. (2003). New Horizans for Communication Theory in the New Media Age. In A. N. Valvidia (Ed.), A Companion to Media Studies (pp. 40–49). Blackwell Publishing.
Patil, S., & Pradhan, P. (2014). Library Promotion Practices and MArketing of Library Services. A Role of Library Profesionals. Procedia - Social and Behavioral Sciences, 13(3), 249–254.
Purwani. (2017). Penggunaan media sosial oleh perpustakaan. Libraria, 5(1), 69–86.
Roskos-Ewoldsen, D. R., Roskos-Ewoldsen, B., & Carpentier, F. D. (2009). Media Priming. In J. Bryant (Ed.), Media Effects Advances in Theory and Research (3rd ed., pp. 74–93). New York: Routledge.
Schulz, W. (2004). Reconstructing Mediatization as an Analytical Concept. European Journal of Communication, 19(1), 87–101.
Stromback, J. (2008). Four Phases of Mediatization: An Analysis of the Mediatization of Politics. The International Journal of Press/Politics, 13(3), 228–246.
Sudiar, N., Mafar, F., & Rosman. (2017). Model Promosi Perpustakaan Perguruan Tinggi di Pekanbaru. Lentera Pustaka, 3(1), 19–25.
Yuventia, Y. (2009). Strategi Promosi Layanan Perpustakaan. Seminar Nasional Kerjasama UMK Dengan Penerbit Erlangga. Kudus: Universitas Muria Kudus.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Nusantara Journal of Information and Library Studies journal and afiliasi as the publisher of the journal. Copyright encompasses rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms, and any other similar reproductions, as well as translations.
Nusantara Journal of Information and Library Studies and the Editors make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in Nusantara Journal of Information and Library Studies journal are the sole and exclusive responsibility of their respective authors and advertisers.
The Copyright Transfer Form can be downloaded here: [copyright transfer form]. The copyright form should be signed originally and send to the Editorial Office in the form of original mail, scanned document or fax :
Rosiana Nurwa Indah (Editor-in-Chief)
Editorial Office of Nusantara Journal of Information and Library Studies (N-JILS)
Program Studi Ilmu Perpustakaan dan Informasi
Jl. Soekarno Hatta No. 530 Bandung
Email: jils.uninus@gmail.com
