LITERASI MEDIA SOSIAL PADA IBU RUMAH TANGGA : PEMANFAATAN MEDIA SOSIAL OLEH IBU RUMAH TANGGA DI KARAWANG BARAT
DOI:
https://doi.org/10.30999/n-jils.v2i2.718Keywords:
Literasi media, Ibu rumah tangga, Pemanfaatan media sosial,Abstract
ABSTRAK
Literasi media memiliki berbagai definisi, berdasarkan latar belakang seseorang yang memberikan makna. National leadership Conference On Media Literacy mengartikan literasi media sebagai kemampuan individu untuk mengakses, menganalisis, mengevaluasi dan memproduksi media dengan tujuan tertentu. Perkembangan media dalam memberikan berbagai konten semakin sulit untuk di control. Sebagian besar konten dari media adalah bersifat hiburan. Sayangnya, berbagai hiburan yang saat ini di sajikan tidak lagi mementingkan etika dan norma-norma di masyarakat. Penelitian ini bertujuan untuk mengetahui kemampuan literasi media para ibu rumah tangga di kabupaten karawang barat. Metode yang digunakan dalam penelitian ini adalah metode kualitatif, studi pustaka, wawancara mendalam dengan beberapa ibu rumah tangga, observasi dan juga FGD. Teori yang menjadi rujukan adalah Social Learning Theory dan literasi media. Hasil penelitian ini menunjukkan ada berbagai media yang banyak digunakan oleh ibu rumah tangga, diantaranya penggunaan handphone dan media sosial, namun yang paling banyak digunakan adalah Instagram. Ibu rumah tangga menghabiskan banyak waktunya untuk berselancar di Instagram, namun mereka tidak menyadari berbagai dampak buruk yang ditimbulkan oleh Instagram ini. Ada beberapa ibu rumah tangga yang memahami betul mengenai pentingnya memilih konten media yang di akses, namun belum secara mendalam memahami dampak yang dapat ditimbulkan bagi anggota keluarga, terutama bagi anak-anak mereka.
ABSTRACT
Media literacy has various definitions, based on the background of someone who gives meaning. The National Leadership Conference on Media Literacy defines media literacy as the ability of individuals to access, analyze, evaluate and produce media with specific goals. The development of media in providing various contents is increasingly difficult to control. Most of the content from media is entertainment. Unfortunately, the variety of entertainment that is currently being presented is no longer concerned with ethics and norms in society. This study aims to determine the ability of media literacy of housewives in West Karawang district. The method used in this research is a qualitative method, literature study, in-depth interviews with several housewives, observation and FGD. Theories being referred to are Social Learning Theory and media literacy. The results of this study indicate that there are a variety of media that are widely used by housewives, including the use of mobile phones and social media, but the most widely used is Instagram. Housewives spend a lot of time surfing on Instagram, but they are not aware of the various adverse effects caused by Instagram. There are some housewives who understand very well the importance of choosing media content that is accessed, but have not yet deeply understood the impact that can have on family members, especially for their children.
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