Meningkatkan Masyarakat Desa Pematang Serai Melalui Pelatihan Pariwisata Berbasis Potensi Lokal

Slamet Widodo; Lambok Manurung

doi:10.30999/jpkm.v15i2.4022

Authors

Slamet Widodo Universitas Pembangunan Panca Budi, Indonesia
Lambok Manurung Universitas Battuta, Indonesia

DOI:

https://doi.org/10.30999/jpkm.v15i2.4022

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat Desa Pematang Serai melalui pelatihan pariwisata berbasis potensi lokal, khususnya wisata alam sungai. Potensi sungai yang membentang sepanjang desa memiliki daya tarik wisata yang belum tergarap secara optimal. Tim pengabdi melakukan pelatihan dalam hal pengelolaan wisata alam, manajemen homestay, pelayanan wisatawan, dan pemasaran digital. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman masyarakat terhadap pengelolaan pariwisata berbasis potensi lokal serta munculnya semangat kewirausahaan dalam pengembangan desa wisata.

References

Budi Rusdianto, & Widodo, S. (2024). The potential of ports in North Sumatra to increase foreign tourist arrivals. International Conference on Economics and Business (ICEB). https://ijconf.org/index.php/iceb/article/view/410

Desy Surya, E., Ferine, K. F., Widodo, S., & Tasril, V. (2022). Analysis of tourist attractions in Lake Toba superpriority against tourist visiting decisions mediated by digitalization. [Conference Paper]. https://proceeding.umsu.ac.id/index.php/Miceb/article/view/158

Faisal Hakim, Slamet Widodo (2024). Strategi Peningkatan Wisatawan Asing Pada PT Angkasa Pura II.

https://jurnal.goretanpena.com/index.php/JSSR/article/view/2392

Fandeli, C. (2019). Perencanaan Pariwisata Alam. Yogyakarta: Pustaka Pelajar.

Maidar Ferianto, Slamet Widodo (2024). Pengaruh Pemasaran Digital, Inovasi Produk, dan Pelayanan terhadap Kepuasan Wisatawan di Kota Medan. https://www.journal.lembagakita.org/index.php/emt/article/view/2987

Sayed Muhammad Hanif, Slamet Widodo (2024). SWOT Analysis of Indonesian Coastal Tourism Destination Marketing in the International Office. https://journal.sinergi.or.id/index.php/Economics/article/view/207

Slamet Widodo (2024), The Influence of Local Culture, Halal Culinary and Accommodation on The Satisfaction of Muslim Tourists in Samosir, North Sumatra. https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/72

Suansri, P. (2018). Community Based Tourism Handbook. Bangkok: Responsible Travel.

Widodo, S., Waruwu, A. A., & Putranto, M. A. (2024). UMKM pariwisata: Pemberdayaan ibu rumah tangga melalui pengolahan gula merah dalam meningkatkan desa wisata Kota Pari Serdang Bedagai. Seminar Nasional Sosial Humaniora dan Sains Terapan (SMSHDST).

https://proceeding.pancabudi.ac.id/index.php/SMSHDST/article/view/119

Widodo, S., Waruwu, A. A., & Putranto, A. (2024). The role of the local community in Pari City Village in the development of Sri Mersing beach tourism in Serdang Bedagai District. https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/4068

Widodo, S. (2024). The influence of local culture, halal culinary and accommodation on the satisfaction of Muslim tourists in Samosir, North Sumatra. [Unpublished manuscript or conference proceeding].

https://proceeding.pancabudi.ac.id/index.php/ICEEGLOF/article/view/72

Rahayu S, (2018). The influence of knowledge and skills of halal tour guide on the satisfaction of tourists in Padang city mediated by trust: A case study of Muslim tourists.

Rahayu S, (2020), Pemberdayaan sumber daya perempuan untuk meningkatkan ekonomi keluarga melalui keterampilan pengolahan wajik aneka rasa di desa klambir lima

Surya ED, et al, (2023), Analysis of Tourist Attractions in Lake Toba Superpriority Against Tourist Visiting Decisions Mediated by Digitalization

Dian Septiana Sari, Efrizal Adil, Irawan Irawan (2022), Pengembangan Model Kemitraan UMKM Dan Koperasi Dalam Memasarkan Produk Desa Wisata Untuk Meningkatkan Pendapatan Masyarakat Desa

Nurafrina Siregar, Arlina Nurbaity Lubis, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring (2021), Business Strategy on Marketing Entrepreneurial Performance with Competitive Advantage as Intervening Case Study of UKM Ulos Fabric Craftsmen at the Department of SMEs and Cooperatives of North Sumatra Province.

Husni Muharram Ritonga, Muhammad Isa Indrawan, Dian Septiana Sari (2022), A SEM Analysis Of Visitors' Interest In Pari City Village Tourism, Pantai Cermin District, Serdang Bedagai Region